UpField Group is a B to B consultancy that serves the sports and agriculture industries by connecting agribusiness, farmers, and other ag stakeholders to sports platforms and entities. UpField is seen by the sports industry as experts in facilitating relationships and executing strategies within the agriculture vertical. In contrast, the agriculture industry looks to UpField as relationship managers in the sports industry, capable of opening doors to sports platforms and entities with a rich understanding of sports business and activation.

B507 created a portal where farmers were able to communicate and share ideas with each other through video sharing. Users are able to register, share video links, and manage them through the profile page. UpField group was able to manage the videos, comments, and users through the admin page.